Imagine that you have to buy a gift for your chocolate-loving friend. Do you go with Reese’s, or a lower-priced generic product? For me, Reese’s is a no-brainer due to its higher perceived worth as a consumer brand.
A brand is the heart and soul of your company, responsible for influencing audience perception, driving advocates to your organization, and differentiating you from your competition. Unfortunately, many ecommerce entrepreneurs don’t know how to build a brand that attracts people.
After all, building a brand isn’t just choosing a logo or pickling the perfect name. The right brand is the product of various interconnected factors, all designed to change how people think and feel about your business.
Today, we’re going to show you how to create a brand that keeps people coming back, purchase after purchase.
A brand is a culmination of all the things you use to differentiate your company and gain …