If thousands of people did a Google search for the same term, but everyone decided that they want to click on the second organic listing instead of the first one, because it’s more relevant, what do you think would happen?
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Well, Google would take the second listing and move it up to the first spot, and take the first listing and move it down to the second spot. Even if the first one had more backlinks, better on-page SEO, if users all told Google that the second listing was more relevant, it will rank higher.See, Google wants to rank websites that you love.
In SEO, it all comes down to marginal gains. So today, I wanted to focus on user metrics, because it’s the key to beating Google, and winning and ranking at the top.
If your title is a question, you typically will get 14.1% higher click-through rate, …