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A Marketer’s Guide To YouTube Brand Safety: How To Avoid A PR Nightmare
YouTube, the world’s largest video-sharing platform, has over one billion users. Launched in 2005, the site was created for users to share self-made content, a factor which has contributed heavily to its popularity. In a move towards profitability, YouTube added ads in 2008. Brands among the likes of Expedia, Nike, and Verizon now pay to place ads before, during, and after videos, reaching millions of consumers. In turn, YouTube profits and its creators have a chance to make a living.
However, the user-generated content that populates YouTube isn’t always without flaws. In recent years, brands have been shocked to see their ads run alongside videos that range from controversial to extremist.
A recent survey of 104 marketing experts revealed that 78% are more concernedabout brand safety now than 12 months …