Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey?
Measurement marketing expert Chris Mercer shares three Google Analytics reports that show how people engage with your website.
You’ll discover how to use Bounce Rate, Pages per Session, and Average Session Duration metrics to analyze your website visitor engagement by traffic source, landing page, and device category.
You’ll also learn how to reveal which audience segments spend more time on your website, and find opportunities to adjust what visitors see when they first land on your site.
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— How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide:
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