The universal goal of every Shopify store is to increase conversions. But capturing the audience’s attention is a real struggle.
Fortunately, videos can help.
While product photos work great at giving your target customers a good view, videos have a greater impact. It’s impossible to look past a compelling product video. This is why you must add video on Shopify product page.
Apart from explaining product features in detail, videos also help drive traffic to your Shopify store.
Let’s find out more about Shopify product videos and realize their incredible power to increase conversions.
What is a Product Video?
A product video is the one that goes on a product page on an e-commerce store. It usually accompanies the product description and images and explains a product’s benefits.
While most product videos center around the product’s unique features, some Shopify storefronts are changing the game with product videos that do more than that. From helping customers install a product …