The British Heart Foundation (BHF) is looking to make up for lost time after its income – like a lot of charities – was severely impacted by the pandemic.
Donations, fundraising and income from its stores were all cut in half last year, with the brand estimating it was losing £10m a month during the height of Covid.
Claire Sadler, executive director for marketing, fundraising and engagement, who joined the charity in January, is making it her “priority” to recoup some of this lost income by shaking up marketing and implementing a more “integrated” approach.
Sadler joined the charity after three years with Direct Line as marketing director. Prior to that she served at BT for 13 years in a variety of senior marketing roles, departing as group brand director.
She began this process by restructuring the team, bringing the marketing, communications and fundraising functions together under her remit, as she felt BHF’s brand and fundraising activities did not …