Categories
Social Media Marketing

How the British Heart Foundation’s restructure will help unite marketing and drive donations [Video]

The British Heart Foundation (BHF) is looking to make up for lost time after its income – like a lot of charities – was severely impacted by the pandemic.

Donations, fundraising and income from its stores were all cut in half last year, with the brand estimating it was losing £10m a month during the height of Covid.

Claire Sadler, executive director for marketing, fundraising and engagement,  who joined the charity in January, is making it her “priority” to recoup some of this lost income by shaking up marketing and implementing a more “integrated” approach.

Sadler joined the charity after three years with Direct Line as marketing director. Prior to that she served at BT for 13 years in a variety of senior marketing roles, departing as group brand director.

She began this process by restructuring the team, bringing the marketing, communications and fundraising functions together under her remit, as she felt BHF’s brand and fundraising activities did not …

Watch/Read More
Categories
Social Media Marketing

3 Things to Do on Social Media Today [Video]

Wanna jumpstart your engagement? Let’s use this opportunity to get more of what you want…When we chat about engagement, the goal is one thing: build TRUST.It’s not about sales.But the good news is that trust leads to sales.Your focus should be to build more trust, and engagement is the foundation of trust.Which tip will you use today?

Categories
Social Media Marketing

Do you wish you could stay ahead of the competition on social media? If so, today's class is all about how to make YOUR account stand out in a saturated market!To revamp your social media strategy, head to https://www.socialcurator.com/contentplanner to receive a FREE 7 Day Content Planner, complete with 7 customizable caption templates designed to drive engagement and set you apart from the rest. 0:00 Hello + Welcome0:15 How to Stand Out in a Saturated Market 0:35 Ever Single One of Us Is Not the Only Person Doing What We Do 1:56 How Do You Differentiate Yourself2:50 It’s All About YOU3:58 You are Your Brand5:10 Your Life Doesn’t Have to Be Instagramable5:38 Continue Watching a Stranger on Stories Share Their Morning Routine or Iced Coffee Recipe 7:10 Click or Swipe Through When Someone Talks About a Product or Tries to Sell you Something8:09 Personalized Content is Sticky Content 8:30 About Me9:45 Why Would Someone Pay You10:05 Give Them a Reason to Connect With You 10:26 What Your Audience Wants11:25 My Most Engaging Posts12:28 Examples of Posts14:26 The More You Share About You Will Either Attract or Repel15:10 The More you Share The More Opportunities You Give to Your Audience To Connect with You15:45 Examples of About Me Posts17:01 Part 2 Working on Excellence 18:14 One of Seven Social Curator Categories 18:42 Can Social Curator Work For You? 18:56 Free Content Planner19:22 Q&A19:45 Knowing if Your Niche is Too Wide20:42 Why Would Someone Want to Know About Me Instead of My Business21:59 Balance of Business & Personal Posts23:40 Dealing With Copycats 24:41 How to Do This Presentation25:09 Don’t Want to Share About Friends or Family For Privacy Reasons26:10 Collaborate With Those in Your Market26:42 Longer or Shorter Content 27:48 Final Thoughts