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How Red Bull Earns Billions Selling… Nothing. [Video]

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Video Content Marketing

How Red Bull Earns Billions Selling… Nothing.

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Red Bull’s marketing prowess, evolving from the sponsored parties in the’90s, extreme sports, and events, fueling revenue growth. This video explores the brand’s history, smart marketing, and enduring success.

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Sources:
https://businessmodelanalyst.com/red-bull-business-model/
https://www.cascade.app/studies/redbull-strategy-study
https://www.bloomberg.com/news/articles/2024-01-18/red-bull-flies-past-10-billion-sales-mark-despite-slower-growth?leadSource=uverify%20wall
https://www.forbes.com/global/2005/0328/028.html?sh=12229b78b4ff
https://hashtagpaid.com/banknotes/red-bulls-approach-to-marketing-then-and-now
https://smallfilms.com/red-bull-kings-of-content-marketing/
https://www.redbullcontentpool.com/

0:00 Intro
0:49 History
3:07 Marketing
5:43 Sponsorships
7:43 Why is it Successful?
8:40 Sponsor

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