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Digital Marketing

How Namshi Attained a Dramatic 115% Sales Increase [Video]

Cheap and easy Video Content Marketing

Challenge

Namshi.com is the number one fashion website in the Middle East, loved by consumers in the United Arab Emirates, Saudi Arabia, Kuwait, Oman, Bahrain, and Qatar. Already experienced implementing remarketing and retargeting campaigns, they asked Criteo to help improve two KPIs – volume and ROI – and to meet their goal of driving 80% of new sales from within apps or the mobile web.

Solution

Criteo implemented Facebook DPA and App Retargeting for Namshi in order to engage new and existing customers across devices with personalized, optimized ads. Additionally, they worked in close partnership – not only with their dedicated Criteo account rep but also with Criteo’s Business Intelligence and Tech teams — to solve any new question or request decisively.

Outcome

Namshi saw dramatic results in its Middle East markets:

  • 56% increase in sales from Facebook DPA YoY
  • 66% increase in sales after app retargeting launch
  • 115% sales increase YoY

To …

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Categories
Digital Marketing

How to read CSV file in Python | Python CSV Module | Python Tutorial | Edureka [Video]

** Python Certification Training: **This Edureka video on "How To Read CSV File in Python", you will learn how to perform read and write operations using Python CSV module. Below are the topics covered in this session:Introduction To CSV File In PythonWhy Do We Use CSV File?CSV OperationsCoding

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Digital Marketing

What is the Retargeting Machine? What other marketers are saying… With his high quality products and a proven track record of multiple 6 figure launches… Well, you just can’t go wrong with this true innovator! Expect high EPCs – and a bunch of thank-you emails from the customers you are going to send over!Stefan van […]