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Social Media Marketing

How McDonalds & Chipotle learned to let culture & consumers drive the work [Video]

When the marketing textbooks are written about the impact of lockdown, there will likely be a section dedicated to social listening. This key tactic has left an indelible mark on how both McDonald’s and Chipotle market to their fan base and beyond. Helping lead the charge are two of The Drum’s Future 50: Faizan Tahir, senior marketing manager, calendar planning, McDonald’s and Neiv Toledano, senior social media strategist, Chipotle.

“Chipotle is my life!” This proclamation went viral on Vine when that was still a thing. Looking to bring a little fun into people’s lives during the ominous days of February, Chipotle re-created this famous meme with the now 12-year-old Ron Murray. The internet applauded. Chipotle’s social media team had done it again.

“Our goal on social is really to supercharge our superfans. That’s the number one thing,” says Neiv Toledano, senior social media strategist, Chipotle. Toledano is one of The Drum’s Future 50 …

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Categories
Social Media Marketing

How to Stand Out in a Saturated Market [Video]

Do you wish you could stay ahead of the competition on social media? If so, today's class is all about how to make YOUR account stand out in a saturated market!To revamp your social media strategy, head to https://www.socialcurator.com/contentplanner to receive a FREE 7 Day Content Planner, complete with 7 customizable caption templates designed to drive engagement and set you apart from the rest. 0:00 Hello + Welcome0:15 How to Stand Out in a Saturated Market 0:35 Ever Single One of Us Is Not the Only Person Doing What We Do 1:56 How Do You Differentiate Yourself2:50 It’s All About YOU3:58 You are Your Brand5:10 Your Life Doesn’t Have to Be Instagramable5:38 Continue Watching a Stranger on Stories Share Their Morning Routine or Iced Coffee Recipe 7:10 Click or Swipe Through When Someone Talks About a Product or Tries to Sell you Something8:09 Personalized Content is Sticky Content 8:30 About Me9:45 Why Would Someone Pay You10:05 Give Them a Reason to Connect With You 10:26 What Your Audience Wants11:25 My Most Engaging Posts12:28 Examples of Posts14:26 The More You Share About You Will Either Attract or Repel15:10 The More you Share The More Opportunities You Give to Your Audience To Connect with You15:45 Examples of About Me Posts17:01 Part 2 Working on Excellence 18:14 One of Seven Social Curator Categories 18:42 Can Social Curator Work For You? 18:56 Free Content Planner19:22 Q&A19:45 Knowing if Your Niche is Too Wide20:42 Why Would Someone Want to Know About Me Instead of My Business21:59 Balance of Business & Personal Posts23:40 Dealing With Copycats 24:41 How to Do This Presentation25:09 Don’t Want to Share About Friends or Family For Privacy Reasons26:10 Collaborate With Those in Your Market26:42 Longer or Shorter Content 27:48 Final Thoughts

Categories
Social Media Marketing

Are you spending too much time analyzing your Facebook ads? Wondering how often you should check in on your Facebook ads performance? In this video, Facebook ads expert Tara Zirker shares a time-saving process for successfully managing your campaigns in just one day a month. Youll discover a simple monthly maintenance protocol to help you review four valuable Facebook ads KPIs in less time. Learn how to quickly analyze your ads to see if performance is trending up or down and get tips for improving those metrics if you arent seeing the results you want. Plus, find out how to set up automated rules to turn off ads that are too expensive, to scale ads that are doing well, and to schedule your ads for specific days or hourscompletely hands-free. Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub Visit Taras Website for More Facebook Marketing Tips -- https://sunbeamcommunications.com/ Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:28 Monthly Maintenance Protocol 03:37 Are My Facebook Ads Performing Well? 04:28 Automated Rules for Facebook Ads 05:25 Creating a Cost-Control Rule 06:30 Creating an Ad Scaling Rule 09:32 How to Turn off Facebook Ad Rules 10:05 More Time-Saving Tips: Batching #SocialMediaMarketing #FacebookMarketing #FacebookAds