“How many words should be in my video?”
It’s a question we get asked all the time. Video word count is a tricky balance, especially if you’re new to video making.
Include too many words and your message will be difficult for viewers to absorb. On the other hand, a video with far too few words can drag on and on. Neither is pleasant to watch. And you risk losing all of the audience-swaying power video has to offer.
But if you get your video word count just right…that’s where the magic happens. To finally answer this question once and for all, we turned to top research on language processing — plus a healthy dose of our own Biteable video data. Here’s what we found.
Pro Tip: For even more video-pacing knowhow, read our article about finding the right length for your video scene.
Because we live and breathe video here at Biteable, we figured the best way to get hard data was to …