Digital experience. This is the new buzzword in the world of enterprise ecommerce. For good reason. If you offer a superior digital experience for your shoppers, they should be delighted to purchase your products.
Of course that sounds easy, but it’s definitely not — as many marketers and developers know firsthand.
That’s because the digital experience has changed over the years. Back in the early days of the Internet, simply having an ecommerce website was enough; it didn’t matter much what your site looked like (hello flashing neon GIFs).
Now, if you want to add an image to your online store, it better load fast. Because if it doesn’t, your page load speed can drop, which impacts everything from search engine rankings to whether or not someone even stays on the page long enough to browse.
Don’t forget you should also deliver personalized content for every shopper based on the data …