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Ecommerce

How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence [Video]

Cheap and easy Video Content Marketing

Sixty-two percent of Americans were working from home as of late spring, according to a May 2020 Gallup survey, making ecommerce even more critical to any successful marketing campaign. Social channels are especially helpful in encouraging customer demand, which offsets risk amid a deep recession.

Instagram in particular is one of the most profitable sites for promoting goods and services, especially if you operate in a niche — think fashion and beauty, travel, health and fitness, food, consumer goods, home and decor and digital services — that makes heavy use of multimedia content. In fact, ecommerce makes up 15.8 percent of total interactions on Instagram, according to a January 2020 report by Socialbakers.

Here’s how marketers, independent contractors, freelancers and small-business owners can expand their reach and acquire new customers on Instagram.

Create a business account to draw inbound interest

Instagram has 120 million U.S. users, according to analytics firm NapoleonCat. More than 200 million …

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Categories
Ecommerce

Angry woman denies she is a 'Karen' after blasting Woolworths for online shopping blunder [Video]

An angry woman has denied she is a 'Karen' after blasting Woolworths for an online shopping blunder. The Sydney woman posted a lengthy message to Facebook after she paid extra for her groceries to be bagged in paper – not plastic. But in a mix-up, every individual item came in a plastic bag. 'Woolworths what […]