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Digital Marketing

How Immobiliare Spiked Engagement, Boosting Leads by 50% [Video]

Cheap and easy Video Content Marketing

Challenge

Immobiliare.it, Italy’s leading portal for online real estate ads, has widely diverse customers, so they needed a flexible strategy to be able to engage with all of them — by sending the right message to the right customer at the right time.

Solution

In 2010, after test-driving several different retargeting partners and finding that Criteo’s performance was superior across the board, Immobiliare chose them as their exclusive partner. With Criteo Dynamic Retargeting, they were able to customize their advertising messages — more effectively communicating to a wide variety of potential customers with individualized ads, across every device.

Outcome

As a result of this robust performance marketing solution, Immobiliare was able to:

  • Boost conversions by 50% YOY and acquire 10x new qualified users
  • Increase leads by 50% YoY
  • Grow their traffic by 20%
  • Decrease their CPL by 25%

For the full story view the video:

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Categories
Digital Marketing

In this weeks Week in Review: Quibi shuts down just six months after launching, Google claims its seeing success from its sandbox experiments, and Snapchat sees growing revenues and user engagement. To receive an update on the industrys top stories every Friday, sign up to the weekly Video Round-Up.