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Small Business Marketing

How I Wrote a Cold Email that Doesn’t require a Follow Up? [Video]

How I Wrote a Cold Email that Doesn’t require a Follow Up?

How I Wrote a Cold Email that Doesn’t require a Follow Up?

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Today I want to show you a cold email we wrote that didn’t require a follow-up and didn’t use custom first lines and yet got results like this. Stick around.

First, let’s talk about what we were doing – Me and Robert Indries, this entire year, I know it’s still quarter two, it’s still early in the year, but this entire year, me and him have been focused on one thing which is “Software”. And we’ve been focused on it for a couple different reasons. I think Robert sees the value of a good B2B software. I’m in it, of course, for crazy reasons, thinking that if you’re going to spend a 100K on a piece of real estate, that’s so risky because America might fall. But if you spend a 100K on a piece of software, at least if the country falls apart, you can move it. From a risk mitigation point of view, I’m into it. From a value point of view, Robert’s into it. We’ve been all-in on software.

Now, the first thing we wanted to do when it came to software was let’s be angel investors. That’s what we were thinking. Let’s be angel investors. Let’s try to buy some equity. And that is where this cold email came from. I figured if we go to ProductHunt and email some of these founders and offer to either buy their company or invest some money, some of them might be down. And based on these results, you could see most of them work. 50% response rates after sending 85 emails, 97% of people opened. These ProductHunt founders were down and I’ll give you the results here. We saw one term sheet from these where one company allowed us to invest. I think if we kept pushing, we probably could have gotten more, but we did pivot and ended up one, we’re developing something. But two, we acquired Botfuse. We’re working with Andrei now, who is the founder of Zopto. That kind of moved on from this thing so that’s why we didn’t really take too much advantage of this besides the one term sheet we got.

But today, I want to show you the email. What did it look like? And let me show you some high-level stuff. Why isn’t there a custom first line in this? And how can you use that to maybe avoid using custom first lines in the future? At X27, we don’t do custom first lines because at scale, if you do what I’m about to talk about, you don’t need them. It’s not something I recommend in Email10k, because it is a very advanced tactic, but I will share it here. Let’s jump into it.

Here is the link to the 50+ Cold Email Subject Lines in 2021: https://www.youtube.com/watch?v=cUlwwEeJIbc

0:00 Introduction

0:30 The Goal of the Campaign

2:05 The Secret to Avoiding Custom First Line

3:16 Lead Generation on Producthunt

4:38 Verified Emails Only

5:08 Using Proven Subject Lines

5:52 The Original Email Script


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Small Business Marketing

The Power of Digital For Small Businesses [Video]

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Small Business Marketing

MAJOR UK INFLATION is a Problem for Business Owners [Video]

There is a major UK inflation problem right now and it's effecting business owners. How can we, as entrepreneurs deal with this inflation and put our prices up without losing our customers!? Sign up to Capital On Tap here: https://account.capitalontap.com/apps/apply/?promocode=2REFM143G85&utm_source=AffMar&utm_medium=YTB&utm_campaign=JASI SUBSCRIBE https://www.youtube.com/channel/UCTm2gK928YuBSEU0lvdFJoA?sub_confirmation=1 Try Entrepreneurs University 14 FREE Trail Here: https://jamessinclair.net/ Subscribe to our Podcast Channel here: https://www.youtube.com/channel/UCAnwjM8NoHx_Bz4fBpm8btQ FOLLOW ME Instagram: @_jamessinclair LinkedIn: James Sinclair Want to know more? Visit my website https://jamessinclair.net/ Here's the issue, the rate of inflation in the UK is a serious problem. The normal rate of inflation is around 2% each year but recently... it's increased way beyond that rate. In this video I will show you a couple of examples comparing some invoices from 2 years ago to a recent quote. The difference is completely insane. So if inflation will continue to increase, what should business owners be doing about it? Simply put - increase your prices so you still have the same or correct amount of margin to make some profit. #inflation #ukinflation #business

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Small Business Marketing

Meet Charles and Kasara, owners of Taste of Rondo Bar & Grill, who will be featured on Season 6 of Small Business Revolution! Taste of Rondo is located in one of the few original buildings left in the Rondo community after the construction of the interstate I-94. When it comes to authentic soul food, there is no better choice than Taste of Rondo in the St. Paul, Minnesota area. #SmallBusinessRevolution #Deluxe Subscribe to get the latest! https://goo.gl/kVZveD Join the Small Business Revolution! Visit Here to Learn More: http://smallbusinessrevolution.org/ Like SBR: https://www.facebook.com/smallbizrev Follow SBR: https://twitter.com/smbizrevolution SBR Vimeo: http://vimeo.com/smbizrevolution SBR Instagram: http://instagram.com/smallbusinessrevolution/ For Season 6, well be bringing the Small Business Revolution home to Minneapolis-St. Paul, Minnesota, celebrating and sharing the stories of Black-owned businesses and entrepreneurs in some of the most important neighborhoods in our community. The new seasonco-hosted by former NBA All-Star and entrepreneur, Baron Davis will celebrate the impact strong small businesses have in our local communities.