Covid-19 hasn’t only changed the way we live and work, it’s also changed the way we do marketing and how audiences behave.
Priorities are now different and over the last few months there have been many shifts in focus, with an impact on what audiences need and what they expect from brands, as consumers or employees.
Below we look at how Covid-19 has crushed most marketing budgets, made a significant dent in the channel mix, and changed the way we think about language when speaking to audiences.
Show me the money
It hasn’t actually been all bad news during Covid-19: some businesses have been thriving financially, producing and recruiting more than ever (food and drink, supermarkets, pharmacy, cleaning and hygiene products, parcel delivery…), but others have suffered significant losses (travel, tourism, hospitality, leisure, automotive, physical retail, to name a few).
With audiences’ needs and expectations changing almost overnight at the start of the pandemic, …