When I started taking YouTube seriously at the beginning of 2020, I was …
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Ever since Michelle Phans game-changing Natural Looking Makeup Tutorial landed on YouTube in 2007, user generated content (UGC) has utterly transformed the face of beauty marketing and the way videos are produced. No longer convinced by the unattainable appearance of highly-preened supermodels perfectly donning this seasons red lip, consumers have turned their gaze to the 
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Social Media Week Los Angeles 2021, organized by ADWEEK, will take place on 29 June - 1 July online.
Social media can be a huge time suck. It can also be a great way to attract ideal clients and generate new business. How do you find a balance?