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Social Media Marketing

How Government Agencies Can Buck Social Media Trends [Video]

In this blog I'm going to share my secrets into how government and public sector agencies can buck social media trends. 

First of all let me start by telling you what engagement rates you should be aiming for in each of the main social networks. 

On facebook, if you're achieving a one percent engagement rate, you are doing really well.

Jumping over to instagram you can expect to achieve up to three percent. 

On twitter, between half a percent and one percent will be deemed really good depending on your following. 

Over on linkedin, we really can achieve engagement rates of about three percent there as well. 

Then TikTok seems to buck all the social media trends, and if you're active and consistent on TikTok you can actually achieve an engagement rate of up to 10. 

If you want to get those metrics, let me share with you my top …

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Social Media Marketing

Guide to Video Marketing.Special guest 03/02 by hollischapmanshow [Video]

Brands need a video marketing strategy — this idea isn't new. What has changed is how important video has become on every platform and channel. Video is no longer just one piece of your overall marketing plan. It's central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. media shows that four of the top six channels on which global consumers watch video are social channels. Why is this important? If you aren't creating video, you're likely falling behind. But don't fret. For most videos, the more simple and raw it is, the more authentic the content seems … and that's what really matters to your audience.