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Digital Marketing

How Googles Latest Update Will Affect Your Site in Search Results [Video]

The titles that you give to each of the pages on your law firm’s website are important: they give users quick insight into the content on your pages and why it’s relevant to their query. Titles are often the primary piece of information used to decide which result to click on in search results, which is why Google wants to ensure that its users have access to the best possible titles to match their searches.

In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).

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Digital Marketing

Discover new take on ginseng with Beauty Touch Hawaii [Video]

Its Korean Culture Week on HI Now! Join Rachel Pacarro as she heads down to Don Quijote in Waipahu to learn more about Korean health products from Beauty Touch!Sponsored by Beauty TouchYasam is a unique ginseng mixture full of health benefits manufactured in Korea. Yasam derives from the word insam (ginseng) and ya (natural).Most people shy away from ginseng because of its earthy flavor, but Yasam is mixed and blended with palmyra palm jaggery which gives it a sweeter taste. Jaggery is a sugary syrup thats extracted from palmyra palm trees and has many health benefits as well. David Lim, Marketing Director at Beauty Touch, recommends mixing Yasam with club soda, milk, or yogurt to create a delicious, healthy snack to get your morning started.Ginseng is normally expensive in Korea but can be purchased at an affordable price here on the islands. Head down Beauty Touch in the Honolulu or Waipahu Don Quijote to try it out for yourself!For more information: Facebook and Instagram: @beautytouchhawaii

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Digital Marketing

242: Real Time Streaming w/ Jed Corenthal, CMO at Phenix 09/23 by Columbia Sports Management [Video]

Joe & Tom are joined by Phenix's Chief Marketing Officer Jed Corenthal to discuss real-time sports streaming. Phenix is a real-time streaming technology platform that can deliver synchronous streams with sub-half-second latency while maintaining broadcast quality and scale. Its proprietary platform is essential for delivering content in real-time to better engage audiences and deliver interactive experiences that drive revenue for sportsbooks, sports, and Esports properties as well as broadcast companies. Enjoy this enthusiastic, engaging episode of The CUSP Show. || @jedcorenthal || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.