Remember the days when franchise marketing was all about local newspapers, radio spots, and maybe—just maybe—a billboard if you were going big?
Ah, those were simpler times! Fast-forward to today, and the landscape has undergone seismic shifts, primarily driven by the digital revolution. The digital age has radically changed how franchise marketing is executed, serving up incredible opportunities and tossing in unique challenges.
In this comprehensive guide, we’ll explore just how far we’ve come. We’ll look at the rise of social media’s influence, the game-changing impact of data-driven decision-making, and even a surprising trend you wouldn’t believe is crucial in digital marketing for franchises (#SpoilerAlert: it’s Local SEO).
So buckle up; you’re in for a wild, informative ride!
A Brief History of Franchise Marketing
Once upon a time, franchise marketing was straightforward. The toolkit was pretty simple: TV ads, print flyers, radio spots, and the occasional billboard. Businesses relied heavily on foot traffic and word-of-mouth recommendations. But then, the digital wave came crashing in …