Categories
Ecommerce

How FLOR Has Optimized its E-Commerce Business [Video]

Cheap and easy Video Content Marketing

In episode 265 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Pope, director of marketing and sales operations at FLOR, a customizable flooring company. Listen in as Pope describes what makes FLOR unique in the marketplace, how the COVID-19 pandemic has affected the company, and the significant growth it has seen in its direct-to-consumer (D-to-C) business.

Pope shares what solutions FLOR has implemented to manage and convert a surge in online traffic during the pandemic, including a previous investment in Salesforce Marketing Cloud, and how his team is utilizing customer data to create personalized shopping experiences. In addition, he explains the changes he's seen in customer behavior in recent months due to the health crisis, as well as how FLOR's messaging has changed. Lastly, Pope addressed how FLOR's design team adapted to offer customers virtual one-to-one consultations and the other digital innovations the company has implemented as a result of the COVID-19 pandemic.

James Pope is director of …

Watch/Read More

Categories
Ecommerce

ASB MAGAZINE: Two-time world champion surferJohn John Florence, in partnership with Clif Bar, has released a new documentary film Tokyo Rising, through Amazon Prime Video.Tokyo Risingchronicles Florences 2019 professional surfing season and quest to earn a position on the inaugural Team USA Olympic surf team. With Kelly Slater on his heels, Florence is faced with a high-stakes decision five months after reconstructive surgery on his ACL. The battle for Olympic qualification comes down to the Pipe Masters on Oahus North Shore.