In episode 265 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Pope, director of marketing and sales operations at FLOR, a customizable flooring company. Listen in as Pope describes what makes FLOR unique in the marketplace, how the COVID-19 pandemic has affected the company, and the significant growth it has seen in its direct-to-consumer (D-to-C) business.
Pope shares what solutions FLOR has implemented to manage and convert a surge in online traffic during the pandemic, including a previous investment in Salesforce Marketing Cloud, and how his team is utilizing customer data to create personalized shopping experiences. In addition, he explains the changes he's seen in customer behavior in recent months due to the health crisis, as well as how FLOR's messaging has changed. Lastly, Pope addressed how FLOR's design team adapted to offer customers virtual one-to-one consultations and the other digital innovations the company has implemented as a result of the COVID-19 pandemic.
James Pope is director of …