Brand awareness is more than people simply recognizing your business name or your logo.
True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors.
It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results.
Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. But while exposure is important, it’s not the only factor at play.
Content can help to build your brand in several different ways.
- Content marketing is an excellent way to demonstrate knowledge and expertise and build …