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Ecommerce

How Event Tracking Can Help Scale Your eCommerce Business [Video]

Cheap and easy Video Content Marketing

If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.

We see this first hand with our customers like Rothys, Thrive Causemetics, Vuori, Vessi, and many more who are leaders in their respective verticals.

Using data to keep you on the fast track to reach your goals is not a nice to have – it’s critical.

Just like a plane making adjustments to stay on course as it makes its way from NYC to LA.

Data drives this navigation.

Did you ever stop and think how amazing it is that thousands of daily flights run “on time” with such a small margin of error?

The plane’s course isn’t being adjusted every 15 minutes while in flight.

It’s being adjusted every minute, every second using thousands of data inputs.

While it’s impossible to think you can (or should) adjust your …

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Categories
Ecommerce

Shopify soars as pandemic pushes more businesses to e-commerce [Video]

The Ottawa headquarters of Canadian e-commerce company Shopify is pictured on Wednesday, May 29, 2019. The Canadian Press The rush of small businesses into e-commerce during the pandemic helped Shopify Inc.‘s revenue double last quarter as its shares continued to soar upward, weeks after becoming Canada’s most valuable company. Revenue for the quarter ending June […]