You might not think of YouTube as an example of social media, at first glance. You are far less likely to link up with friends, families, and even customers on LinkedIn, than you are on social networks, such as Facebook or Instagram. But at its heart, it’s a social network, where you share video with other YouTubers. And like all such platforms, YouTube uses a complex algorithm to decide the position of videos in its recommendations and lists.
How the YouTube Algorithm Works:
People Watch What YouTube Tells Them To
It may surprise you to know that most viewings on YouTube occur as a result of the platform’s recommendations. Like Netflix, YouTube uses AI to determine the “best” videos for viewers (or at least the person whose account is currently logged in).
YouTube Chief Product Officer Neal Mohan admitted at last year’s CES that more than 70 percent of the videos you watch on YouTube, is due to suggestions made by one of the service's AI-driven recommendations.