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Social Media Marketing

How Digital Underpins Your Wider Marketing Strategy [Video]

Hi there, I’m Nav Evans and I work at Impression in the Client Success Team.

In this short video, I’ll be talking about how digital marketing should underpin your wider marketing strategy in order to seize growth opportunities and boost revenue. 

You’ll learn about how the lines between traditional vs digital marketing are blurring, and about the role digital can play at each stage of the consumer journey, so that you can start to influence stakeholder perceptions of Marketing’s contributions to business growth.

In the digital landscape, companies of every size can go head to head in grabbing a consumer’s attention. You’ll have competitors fighting for recognition alongside you in search listings, banner placements, Instagram feeds… Some of them you may never have considered as a competitor or even heard of them before. The online realm opens up the playing field to all and it’s important to recognise that the …

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Social Media Marketing

Are you taking full advantage of Instagram Guides? Wondering how Instagram Guides can help you curate gift guides, product catalogs, or educational resources? Learn how to create and reap the benefits of Instagram Guides, with this tutorial from Instagram expert Natasha Samuel. Discover the three types of Instagram Guides you can create, how each type benefits your business, and get inspiration for using Instagram Guides to market your business, products, and services. Finally, find out how to add posts or video to your new Instagram Guide, and how to add content after you’ve published your Guide. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub🚀 Visit Natasha’s Website for More Instagram Marketing Tips-- https://shinewithnatasha.com/ 🎧 Subscribe to The Social Media Marketing Podcast-- https://www.socialmediaexaminer.com/shows/💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx00:00 Intro00:20 What Are Instagram Guides?01:15 The Benefits of Instagram Guides01:31 3 Types of Instagram Guides02:38 Places Guide Ideas for Businesses03:01 Product Guide Ideas for Businesses03:39 Post Guide Ideas for Businesses04:01 How to Create an Instagram Guide04:24 Selecting a Cover for Guides04:58 Creating Titles and Descriptions for Guides05:18 Editing and Publishing Guides05:50 Sharing Instagram Guides06:05 Tips for Guide Creation06:57 How to Share Videos to Your Guides#SocialMediaMarketing #InstagramMarketing #InstagramGuides