Hi there, I’m Nav Evans and I work at Impression in the Client Success Team.
In this short video, I’ll be talking about how digital marketing should underpin your wider marketing strategy in order to seize growth opportunities and boost revenue.
You’ll learn about how the lines between traditional vs digital marketing are blurring, and about the role digital can play at each stage of the consumer journey, so that you can start to influence stakeholder perceptions of Marketing’s contributions to business growth.
In the digital landscape, companies of every size can go head to head in grabbing a consumer’s attention. You’ll have competitors fighting for recognition alongside you in search listings, banner placements, Instagram feeds… Some of them you may never have considered as a competitor or even heard of them before. The online realm opens up the playing field to all and it’s important to recognise that the …