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The e-commerce market is growing rapidly. Especially with many new online stores opening every day, it can be quite challenging for online store owners to beat the competition. So, what can you do to help your business survive in a highly competitive market? A great customer and user experience can become your competitive advantage. By improving it, you will help your online business succeed. And this is where customer journey mapping comes into play. When used correctly, it becomes instrumental in building customer loyalty and creating a winning business model.
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What Is a Customer Journey Map?
A customer journey map (CJM) is basically a visualization of what a customer is going through when interacting with your business to meet their goals. It maps out the actions they take, their expectations, emotional state, problems they face, and so on.
CJMs are extremely helpful when you want to start viewing your business …