In this Expert Insight Interview, Kurt Philip discusses the role of conversion-rate optimization in e-commerce and website development. Kurt Philip is the founder and CEO of Convertica. He directs the company and ensures it continues to deliver the best results for its clients. Kurt works at the forefront of Conversion-Rate Optimization (CRO) technology.
This Expert Insight Interview discusses:
- Why CRO matters and who it is for
- How Convertica helps its customers optimize their websites
- The evolution of website builders and how easy it is to create a website nowadays
In this day and age, it is very easy for anyone to start a fully functioning website by getting on Shopify, WordPress or any other website template service without any marketing or sales knowledge.
Kurt Philip’s company, Convertica, helps people streamline and optimize their websites using various techniques. This means that people with no knowledge or background in marketing can now make 6–figure or 7–figure businesses quite easily as they are optimized and made sure to function in the best …