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Digital Marketing

How brands led the way on Twitter by listening to consumers amidst lockdown [Video]

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Twenty years from now, when marketing professors show students how the industry reacted to the Great Covid Pandemic of 2020, the case studies of successful brands will highlight things like agility, listening to consumers, and community building.

And it’s very likely that those case studies will include some of the brands highlighted in the latest episode of Twitter Canada’s “h/t Twitter” consumer insights series.

When Covid-19 invaded North America back in March, many brands hit pause on their ad programs and media buys. For the first few weeks, Canadians’ emotions, habits, plans and, well… regular lives got thrown out the window. Marketers were unsure how to engage with people when they seemed so vulnerable.

Raise your hand if you have to rethink an entire marketing calendar this week that took months to create?

— Amanda Goetz (@AmandaMGoetz) March 24, 2020

But those that emerged from that initial freeze with messages of positivity and connection found a receptive …

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Categories
Digital Marketing

How Guinness World Records got 9M followers and 200M likes on TikTok [video] [Video]

Dan Thorne (Sr. Social Media Manager @ Guinness World Records) spoke at TikTok Marketing Strategies and shares with us the story behind the success of the Guinness World of Records TikTok Channel and how it reached 9m followers and 200m likes You can check out the full video below: Dan Thorne is Guinness World Records Senior Social Media Manager and is responsible for content curation and community management across all GWRs social channels. Since joining the company in 2013, Dan has helped grow GWRs social audience to over 18M followers on Facebook, 6M+ subscribers on YouTube, and almost 10M followers on TikTok. As well as developing GWRs partnerships with Facebook, YouTube, TikTok and Snapchat, Dan has played a key role in creating and presenting