BMW Canada is continuing a push to create more digital touchpoints and tools for consumers as part of its customer experience strategy, with the latest coming in the form of its “Live From Ultimate Drive” online video series.
The branded series – developed by Richmond Day and Angle Media Group – allows enthusiasts to tune into BMW Live’s official website, Instagram or Facebook to learn about and watch the launch of some of the car brand’s latest vehicles, from under the hood to the interior. Viewers can ask questions and make comments, bringing both the dealership and product launch experiences to the comfort of customers’ homes.
The live streamed series launched on May 19, featuring the BMW X7 and BMW Alpina XB7, with the second episode debuting on Friday showcasing the BMW 4 Series Coupe and BMW 2 Series Gran Coupe.
This series was the next stop on the luxury …