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Digital Marketing

How Blavity Inc. and The Lip Bar scaled with search, paid ads and inclusivity [Video]

When launching their businesses, Morgan DeBaun, founder and CEO of Blavity Inc., and Melissa Butler, founder and CEO of The Lip Bar, drew their inspiration from Black culture and inclusivity. 

“I really loved the idea of building products for people at scale,” says DeBaun, creator of content for Black Americans and millennials, in the latest episode of Talking Shop, Google’s series of one-on-one conversations with underrepresented entrepreneurs, retail pacesetters and business leaders. Building Blavity was “an incredible opportunity for me and my friends to make something that is for us and leverages this moment in time [by using] platforms, the internet and technology to actually build something at scale for Black people in this country.” 

Like many entrepreneurs, Butler founded The Lip Bar, her vegan beauty brand, out of her home. “So many Black entrepreneurs are starting in their homes, in their kitchens,” she said, noting that entrepreneurs shouldn’t feel stressed if they are figuring out how to run businesses and …

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Real Laptop Living LinkedIn Marketing Training [Video]

Real Laptop Living LinkedIn Marketing Traininghttps://reallaptopliving.com#entrepreneur #business #motivation #success #love #mindset #inspiration #goals #entrepreneurship #lifestyle #motivationalquotes #life #quotes #believe #bhfyp #entrepreneurlife #smallbusiness #positivevibes #instagood #inspire #motivational #marketing #money #selflove #happiness #instagram #positivity #inspirationalquotes #businessowner #bhfypPowered by Restream https://restream.io/

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Digital Marketing

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