Apple’s iOS 14.5 release had a huge impact on advertisers. The new update eliminates the ability for advertisers to track if someone clicks their ads, meaning that they’ll need to rely more heavily on other metrics like impressions and conversions. In this video, I share how you can prepare for these changes so your company doesn’t miss out on revenue opportunities.
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0:00 The Opt-In
0:11 Apples iOS 14.5 New Features
0:27 App Tracking Transparency
0:38 What are Identifiers for Advertisers?
01:45 The Opt-In
2:16 Why would Apple do this?
2:38 What can you do to make sure iOS 14.5 doesn’t mess with your ads?
02:51 Target Android Devices
03:23 Prioritize Most Valuable Conversion Events
04:08 A Final Warning
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