Search engine optimisation (SEO) is a crucial part of running a small business website. Good SEO will help you rise up the search engine rankings and attract more customers. But it’s a confusing world.
If you’re just starting out with SEO, it can be hard to identify what matters and what doesn’t, and even harder to separate the good advice from the advice you should ignore.
With so much else to work on when launching a new business and website, it can be tempting to put SEO on the backburner, thinking it’s something you can come back to later.
But doing so would be a huge mistake. SEO should be a key component of your online business right from the start. If you’ve already launched a business but have neglected SEO, then it’s crucial you begin working on it right away.
So how can you get to grips with SEO …