Do potential customers take one look at your website and run a mile? You might think that your product is strong enough to stand on your own merits, in which case it might come as a surprise to discover the number of different ways poor web design can put off a potential customer.
Edmund Draycott, who runs public address system company Audio Integrity, was aware that he’d need a good-looking website to make sure customers were interested in what he had to offer.
“I always think about a spice seller is Morocco. They’ll have these beautiful spices to tempt you in, but you still have the person out front who will invite you in for that cup of tea and sit down discuss what meal you want to make this evening,” he said.
“A website to me is like that spice stall. It entices people in lets people see what …