With Amazon SEO in 2020, you need to consider the one thing standing between your private label FBA product and a potential customer – Amazon’s very own algorithm “A9”. If you are trying to find out how to rank your product on Amazon then you need to be aware of the ranking factors that make up the A9 algorithm.
When a customer enters a search term on Amazon the A9 algorithm kicks in to almost instantly return a list of products for the customer to choose from. This list of products is heavily optimised to produce the highest chance of generating a sale.
Amazon uses this algorithm in two ways…
1) It looks at the relevancy of the products to ensure only products relevant to the original search term are shown to the customer. 2) It uses the ranking factors below (plus more) to sort these filter products into an order that is most likely to lead …
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