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Social Media Marketing

How a finance brand earned 716% more Facebook fans with contests [Video]

Industry: FinanceContent: Social media contests Highlights:  716% follower increase within six months

People are picky about the brands they follow on social media. Most audiences want to be entertained or educated – and even after users click the “Like” or “follow” button, they always have the ability to opt out. (Research shows that one in four will.) So why the effort to build a fanbase? What’s the lead value of a Like?

For 78% of Americans, corporate social posts influence their buying decisions with organizations ranging from retail to financial consulting.

Following a debt management company probably doesn’t sound entertaining to the average Facebooker, but one client proved any brand can have success on social media with a strategy that’s focused around giving people information they want to see.

Problem:

  • The company needed to build brand awareness and increase trust with prospects
  • Social media marketing efforts yielded no engagement

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