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Hosting And Cloud Company IONOS Launches First UK campaign Fronted By Aunt Helga Marketing Communication News [Video]

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Created in collaboration with NOMAD, Armoury London and 2050 London, the new brand character epitomises technical efficiency with her no-nonsense attitude 

From the Jolly Green Giant and Ronald McDonald, to Mr. Clean, Tony the Tiger, Colonel Sanders and the Energizer Bunny, advertising history is full of iconic brand mascots who have won the hearts of consumers, transcended the screen and – in some cases – become brands in their own right. But in recent years, few truly memorable new faces have joined their ranks. 

Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga. A model of Teutonic efficiency, the small but mighty character is introduced in the new ‘I own this’ campaign and is instantly memorable for her silver skyscraper hairstyle, jet-propelled heels, furiously fast fingers, and no-nonsense attitude.

Branding agency NOMAD, creative production …

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