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Hornbach and HeimatTBWA offer a seat in nature from the comfort of your own homes [Video]

Social Media Marketing

BERLIN, GERMANY — Finding a moment of calm and connecting with nature in a hectic and increasingly digitized world is becoming harder and harder, so European DIY chain HORNBACH came to the rescue with the “Green Hideaway,” the latest iteration in its WERKSTÜCK series, which aims to make high-end design accessible and more affordable.

Based on the classic Swedish chair known as the pinnstol, the “Green Hideaway’ is more than a standout piece of self-build furniture that reflects the essence of 2023. It’s a natural antidote to the pressures of urban life and a slice of woodland within the concrete jungle.

Featuring a natural wooden frame entwined with trailing greenery, the living chair taps into the millennial interior trend for houseplants, taking it from decorative to a fully immersive, stress-busting experience. The concept was brought together by HORNBACH, its creative agency HeimatTBWA, and visionary Swedish design duo Front/, known for their clean, Scandinavian design aesthetic that’s …

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