Hey everyone! This is Casey from BizIQ. Today, I wanted to give you a little bit of insight on what goes on in an online marketing campaign for a small business.
Now, to be specific, we’re talking about what we refer to as organic search. That essentially means showing up on the top of the page in Google, without having to pay them for advertising.
Now, you might think if you build yourself a nice website, get yourself set up on Google Maps, and maybe even put together a Facebook page, that you’re done.
Unfortunately, online marketing doesn’t work that way.
So we’re going to break it down into three main categories to make it nice and simple:
1. WEBSITE DESIGN & OPTIMIZATION
The first key component to discuss is your website design and optimization.
Now the day your new website is built, if you’re working with a professional, it is designed and optimized to the standards of online browsers like Google …