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Here’s What You Need to Outrank Your Competition [Video]

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Here’s What You Need to Outrank Your Competition

No matter what you type in on Google your competition’s ranking at the top. How do you beat your competition? What do you really need to do so you can outrank them? because if you can, your business would explode. Today I’m going to break down what you need to do to outrank your competition.

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Ubersuggest: https://neilpatel.com/ubersuggest/
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First off, I want you to go to Google and type in any keyword that you know your competition’s ranking for. So I’m going to type in marketing. As you can see here HubSpot, I compete with them for a lot of terms on Google, they rank. And what do I need to do to outrank HubSpot? And you can do this for a lot of terms that you’re looking to rank for but I’m going to break it down for a URL like this like HubSpot and then go from there. So then that way you can see the exact process that I use to determine what I need to do in order to beat my competition.

So the first thing I look at is the domain authority. As you can see here they’re 92, estimated visits. If I click the dropdown here, it’ll end up showing all the keywords that they’re ranking for on this page.

You can see how many social shows they have, and how many backlinks they have as you can see here 192. So I also pulled up the URL here, which is hubspot.com/marketing/what is marketing And I’m going to take that URL and put it into Ubersuggest. So I’m going to go into Ubersuggest, type in the domain. And I’ll look up the whole domain first.

So under type you looked, make sure it’s selected as domain. You’ll see domain authority, backlinks, referring domain names is 212,000 for blog.hubspot. And then you have the overall organic monthly traffic. Now I want to select the exact URL. When I select the exact URL you can see domain authority of 92, backlinks 421, referring domain names 192, organic monthly traffic. It’s more than zero, but it’s low. So when you look at this you can see anchor text distribution how many links that they have.

And in general, I can see that they’re ranking for a lot of keywords but don’t just look at the individual URL. I want you to look at the overall domain level.

In addition to that, look at the pages that are ranking well for them that you want to rank for. What is their content? How in-depth is it? What can you do to outperform them and make something that’s better? Is your user experience great? And I would have to say, when I look at the user experience they don’t have tons of pop-ups great experience not a ton of sidebar stuff.

Let’s say allow cookies, popups, not too bad. It was more so later on on the page experience. And you can probably move the content a little bit higher on the fold.

There’s a lot of wasted space up here. So that could be improved if this was your website or if you’re trying to beat them. And then you can look at the content. Maybe they can add more images. Maybe they can add more stats or data. Maybe they can add videos or explainer video.

Then the next thing I want you to look at is how many brand queries they have because brand queries are super important.

Another thing that I want you to look at is how many (indistinct) do they have?

So in the sidebar, click on in Ubersuggest I want you to click on SEO analyzer, and type in your competitor’s domain so let’s say click HubSpot or type that in. You can see their overall SEO score how they compare to you.

And the other thing that you’ll end up finding out is if you want to really beat someone, the one thing that most people don’t look at when it comes to SEO and this is the most important factor, and I know there’s over 200 factors but I give you the main ones to look at.

All this kind of stuff is super important because at the end of the day, SEO is dependent on a lot of external factors like branding, backlinks, and you can’t build, a hundred thousand backlinks easily or build an amazing brand out of thin air unless you have a really good product or service.

So I don’t want you to just look at SEO as, hey I need more backlinks. I need to write more content. I want you to also think about what can you do to make amazing user experience? What can you do to make an amazing product? And this will give you all feedback and data points on how you can improve your SEO and outrank your competition. It’s not a quick hit.

It’s not a short-term thing. All this stuff takes a lot of effort to win but when you do win, you can create a massive business.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/8WwVWGw8MqQ
#SEO #SearchEngineOptimization #ContentMarketing

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The Easiest Way to Get More SEO Traffic [Video]

What if there was a easier way to get SEO traffic to your website than writing thousands and thousands of articles? Today I'm going to break down the easiest way to get SEO traffic.RESOURCES & LINKS: ____________________________________________Ubersuggest: https://neilpatel.com/ubersuggest/____________________________________________As you can see on my screen here, I'm logged into my Google Search Console. And I want to show you something really interesting. If I click the NEW button so I can filter more, I can go to Search appearance, then click on Videos. This is going to show me how much traffic I'm getting from things like videos, right, because I filtered down.So over the years, I figure that, hey, I need to stop producing just content to get quote-unquote traffic. I need to get more relevant traffic because I don't really help people with Instagram marketing from a business standpoint, but my ad agency NP Digital does help with things like SEO tools or growth hacking. So we started focusing on videos that don't just bring traffic, but bring quote-unquote our ideal customer. Nonetheless, as you can see here, I've gotten quite a bit of clicks from Google just from video SEO. And I also have Ubersuggest, so that helps with that. "How to Track and Improve Your Rankings." Again, doesn't have the volume that, let's say, Instagram followers has, but it can bring the ideal customers. That can help me generate more sales and more revenue for my ad agency. But the key is I don't just publish my content on YouTube. I'm also publishing it on my own website, and it's driving a lot of traffic. I have content on WordPress, daily SEO tasks. I even have reels that I've been testing on YouTube, or shorts as they would call it on YouTube. Instagram's more reels. And I just produce tons of video content each and every single week. And I don't really do much to optimize it, right? I'm using all the code. I'm just making sure how's my site, how's all the schema markup, stuff like that. Lets Google know what type of content I'm using. But the point I'm trying to make is just go and create video content and publish it on your blog. It's not that competitive. You can rank for a lot of stuff because what Google's doing is they're including it in the results, so not only do you have a chance of ranking for text, but, hey, there's not as many people creating videos, so it's not as competitive. And what I would recommend that you do is do your keyword research. So if you go to app.neilpatel.com, and you're just like, "All right, I'm in the digital marketing space." So you can go load up the Ubersuggest tool, which you can find at app.neilpatel.com, and you can type in keywords related to anything. So I can type in digital marketing. And once you type in keywords like this, you'll see the search volume. Don't worry about the SEO difficulty or the CPC. Typically, though, the higher the CPC, the more lucrative that term is going to be. And go create content all these popular terms. You can even create a video on digital marketing agency, digital marketing jobs, digital marketing company. So in essence, what you want to do is you want to view all the keyword ideas, continually find more and more keywords that have good volume and high CPC. So digital marketing agency, way higher CPC than a lot of the other keywords here, which is great.And once you find the keywords that you like, you can just keep track of 'em. So I would add agency, company, digital marketing company, let's see, services, strategy, courses. I would add those to a list. So in Ubersuggest, you can add it to a list. And I can create a list. Let's go create a new one. So I can create one on YouTube video ideas. I click plus. And now those keywords are going to be added to this keyword list than I can get in the left-hand navigation side. So then I can keep track of all the keywords that I need to go and create a YouTube video on. And if you just leverage this simple strategy over time, you can keep getting more and more traffic. So it's not just about going after volume. You want to go after volume with high CPCs that are related to your business. And don't forget the related to your business part because if you do that, then you'll get the views of the right audience and convert them into customers. If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/ Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.Find me on Facebook: https://www.facebook.com/neilkpatel/On Instagram: https://instagram.com/neilpatel/https://youtu.be/IHl9xb9VmJw#SEO #ContentMarketing #DigitalMarketing

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