Featured image by Franck on Unsplash
Here’s a riddle for you: What started in China and rapidly infected the entire planet but wasn’t the coronavirus? That’s right: TikTok.
This app has roughly 800 million monthly users, but most marketers still don’t know how to use it. In this post, we tell you how to run ad campaigns on TikTok that won’t waste your money.
TikTok Is Just for Fun
One of the biggest secrets to TikTok’s success is its simplicity. Users open this app to have fun.
They’re not interested in reading business news like they get on Facebook. Nor do they want to follow the life of fashion bloggers like the ones on Instagram. TikTok is corny and relaxing and gives them short, funny videos. This platform allows people to express themselves. Using a fairly simple constructor, you can create a video and get your few minutes of fame.
TikTok is based around a self-learning …