It’s hard to build a marketing strategy as a small business owner, which is why we have curated 12 inexpensive and affordable ways to market your small business in 2020.
1. Take advantage of free Google marketing tools
Climbing up the ranks on Google searches organically can be tough, but luckily Google gives you several great tools to help you do it on your own. Google Analytics, for example, lets you see how visitors interact with your website and where they are coming from. This gives you the tools to create content that is better targeted at those sources, and focus your efforts on the websites, blogs, and other places where your audience is coming from.
It’s also vital to react to events in real-time, as they can help you get more eyeson your social media posts. Google Trends is a free Google tool that helps you stay on top of buzzwords and trending topics so you can join larger conversations while drawing …