Today, Heineken is launching a new global campaign showcasing its UEFA EURO 2020™ partnership, entitled ‘Enjoy the Rivalry’. The full through the line campaign brings to life the fact that football isn’t half as fun without your rivals and encourages fans to watch the matches alongside their rivals and will run across TV, digital, outdoor, and on /off trade.
The ‘Enjoy the Rivalry’ campaign is part of Heineken®’s exclusive UEFA EURO 2020™ beer partner rights that enables the brand to be served across all Stadiums, Football Villages and Fan Zones across the 11 host cities. The activity encourages fans to watch UEFA EURO 2020™ matches and ensures Heineken® is part of their big match ritual – whether enjoyed in a bar, at home or with friends on the sofa.
The hero film ‘Finally Together’ has been developed using various scenes portraying rival fans being overly kind to each other, before revealing that …