Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers.
With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses.
So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.
- Healthcare content marketing is complex because of the topics and buyers.
- Most healthcare organizations use content marketing, but they struggle with strategy and measuring ROI.
- Content marketers in healthcare have special considerations due to regulations, compliance, and privacy.
- For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience.
What’s the State of Content Marketing in Healthcare?
Before we dive into the good stuff, it’s helpful to get the lay of the land. The 2020 State of Healthcare Content Marketingreport provides some valuable information. The study surveyed content leaders and executives at hospitals …