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Social Media Marketing

Healthcare Content Marketing: How to Do It Right (With Examples) [Video]

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers.

With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses.

So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.

Quick Takeaways

  • Healthcare content marketing is complex because of the topics and buyers.
  • Most healthcare organizations use content marketing, but they struggle with strategy and measuring ROI.
  • Content marketers in healthcare have special considerations due to regulations, compliance, and privacy.
  • For this industry, emotional marketing, storytelling, and accuracy will help you connect with your audience.

What’s the State of Content Marketing in Healthcare?

Before we dive into the good stuff, it’s helpful to get the lay of the land. The 2020 State of Healthcare Content Marketingreport provides some valuable information. The study surveyed content leaders and executives at hospitals …

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Social Media Marketing

Are You SILENCED by the Algorithm? [Video]

Are your posts not seen? Well, I have news for you…It’s not the algorithm.It’s your content and engagement.That’s it.This video is a REAL conversation I had with a business owner…and I want to share it so we have an open and *honest* conversation.Content creation doesn’t have to be hard.If our posts focus on our followers (not always on our business), engagement will follow.If this post resonated, let’s engage!Leave a comment and I’ll do my best to respond so we can get to know each other better

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Social Media Marketing

5 Post COVID Business Ideas To Start in 2021 [Video]

🔔 Subscribe: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ✉️ My Newsletter (I reply to emails): https://okdork.com/📈 AppSumo’s Newsletter to grow your business: https://social.appsumo.com/browse-appsumo The pandemic dramatically affected the way we all live, and even though we’re going back to normal some of those changes are here to stay.Right now is the best time ever to start a business and to make it easier for you our team researched 5 of the best you can start today.📸 Connect on IG. I reply to DMs. https://www.instagram.com/noahkagan/