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Ecommerce

Have You Tried Performance Video in Your 2021 Content Marketing Plan? [Video]

After a difficult end to 2020, 2021 is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product.

That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online. Consumers are spending more time on social networks; video consumption continues to increase.

Even with more conservative spending habits, e-commerce spending is expected to skyrocket with people staying home. And video marketing for these companies can still be cost-effective if done correctly.

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.

Quick Takeaways:

  • Performance video is a video marketing strategy that leads to measurable outcomes.
  • Videos need to be optimized …
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Ecommerce

American entrepreneur Rachel Tipograph is the co-founder of MikMak, one of the fastest-growing woman-led startups of 2020-21.