After a difficult end to 2020, 2021 is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product.
That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online. Consumers are spending more time on social networks; video consumption continues to increase.
Even with more conservative spending habits, e-commerce spending is expected to skyrocket with people staying home. And video marketing for these companies can still be cost-effective if done correctly.
In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment.
- Performance video is a video marketing strategy that leads to measurable outcomes.
- Videos need to be optimized …