Heineken Ireland has kicked off a national campaign to promote its new stout brand, Island’s Edge.
The new campaign was created by Havas Dublin and the TVC brings to life the brand story, which “profiles people at Ireland’s urban edges, depicting where bold new ideas are born. The TVC also brings to life the Irish entrepreneurial spirit; where the progress of the city meets the force of the sea and where the familiar evolves into something new, and anything is possible.”
The TVC was directed by Richard Chaney and produced by Piranha Bar. A geo-targeted digital campaign, out of home digital and print, social and trade marketing executions will underpin the TVC.
According to creative director, Adrian Fitz-Simon, Havas Dublin: “We’ve worked closely with Heineken Ireland throughout the fascinating process of creating a new stout brand, from identity and packaging to through-the-line assets for the launch. The fact it all …