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Ecommerce

Harvesting oxygen from the Moon & saving car dealerships from a pandemic [Video]

The global pandemic definitely brought change to the retail world; forcing companies and industries to enhance their digital footprint while being sniper-like with their marketing campaigns. Although many of us are familiar with the gargantuan rise of eCommerce giants in today’s landscape, not all industries were lucky enough to have that strong virtual presence or knowhow to survive the lockdowns.

Unsurprisingly, one sector that felt the impact of the stay-at-home pandemic was the once proud American auto dealership industry. With less people commuting to work, or anywhere really, America’s auto dealerships crashed. This, as with many other industries, led to rapid acceleration in the dealer tech sector, more specifically on the digital marketing side.

AutoLeadStar, an Israeli startup that helped change the way U.S. auto dealerships target the right audience, proved to not only keep dealerships above the water, but even increase their online leads. For example, the company helped …

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Ecommerce

Where standard solutions fail [Video]

René Hämmerli and Luca Solimine present VELOX, an open-source foundation for e-commerce with micro-services, stewarded by the Swiss company Sly GmbH.Slides: https://opensource.siemens.io/events/2021/slides/Ren%C3%A9_H%C3%A4mmerli_Luca_Solimine_Where_standard_solutions_fail.pdfThe yearly Open Source @ Siemens event in Zug, Switzerland, became fully virtual in 2020. This year, in 2021, we host the 8th edition, with the afternoon sessions being fully open to public for the first time.From community building to technical deep dives, the Open Source @ Siemens 2021 event provides great insights for everyone interested in the Open Source and Inner Source topics and beyond.

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Ecommerce

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