Guide To E-Commerce Marketing
With nearly every business these days having an online presence, it can be hard to distinguish between the various types of digital marketing people use today for E-commerce. E-commerce marketing is the practice of driving traffic to convert into sales and customers. And there are umpteen ways to go about it.
From focusing on organic traffic and SEO to using Facebook, Instagram or Google paid ads to drive targeted traffic, you can mix and match paid strategies with non-paid strategies all in an effort to figure out which mix converts the most people.
As marketing tactics and marketplace algorithms evolve, so too must your E-commerce marketing strategy in order to win the highest return on investment.
“If you build it, they will come.” It’s a awesome quote, from a great movie. However, when it comes to e-commerce marketing, this couldn’t be further from the truth. When you build it, they won’t come unless you get the word …