In this lesson, we’re going to be talking about growing your brand on Facebook.
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The majority of commerce is happening offline, but digital brands are just booming, and COVID really helped push people forward into the digital revolution, where people are now going online and using the web for a lot of their purchases. Still majority is happening offline, but online sales are growing at a rapid pace.
So your website, your posts, everything that you’re leveraging your marketing material, needs to be compatible with the mobile web.
So how do you grow your brand using Facebook? Well, I’m going to give you five rules.
One, before you spend any money with Facebook, remember to set your advertising goals and budget.
Two, map your sales process from the unaware prospect to the customer.
Three, test …