Groove Jones created a printed campaign generating millions of impressions on social and media as well as increasing sales by 16.5%.
The goal of this program was to create socially relevant, interactive activation, that transcends traditional marketing tactics. It is more than a printed POS (Point of Sale) or an OOH (Out of Home) mural, it is a consumer touchpoint. By using your mobile phone, customers can bring a static image to life and augments reality in a truly innovative way. The sights and sounds you experience are authentic to DDLM, while at the same time keeping the Modelo brand at the forefront. This printed campaign not only generated millions of impressions on social and media, but it also increased sales by 16.5%!
It began with a traditional painted artwork for Dias de Los Muertos, a celebration of life that honors the dead in Mexican culture. The painting imagery featured marigolds, an …