Grays has launched its biggest campaign to date, rolling out the tagline ‘It pays to sell with Grays’ across a series of ads driven by catchy jingles.
The omni-channel campaign, delivered in conjunction with Bounce Creative and Entropico, uses the pain points of selling big-ticket items to promise a better experience with Grays.
The campaign was born from almost 800 pieces of customer research and focus groups, in addition to extensive testing of several concepts in the market. Head of marketing and ecommerce, Natalie Ashes, said the platform has seen an increase in use during COVID-19.
“The vendor acquisition campaign aims to highlight not only how easy it is to list items on Grays but the power of the marketplace in getting a great price,” said Ashes.
“Due to COVID-19 we have seen an increase in people wanting to sell to free up cash, and the Grays marketplace of 3 …