Much of SEO is some shade of gray. Other than writing great content, having a fast website and having your page structure in order, you are likely in the gray area. After all your attempting to manipulate your SERP placement.
While many view things like PBNs as “black hat”. They take the position that it is unethical to try to game Google.
I do not.
To me it is like card counting and edge sorting in Las Vegas. Yes they violate the casino rules, and you can be asked to leave, but in the right hands they give you an edge.
Some things are of course off-limits. These include …
Otherwise, I will leave the moral compass and risk assessment to you, and just try to sort out what works and what doesn’t in 2020.
Before you consider using any of the more controversial techniques like a PBN consider the worst possible outcome — being penalized or even de-indexed by Google. Is this one of many affiliate sites or is …